CASE: MANASI 7 LAUNCH

(M)ANASI 7 is a new organic, naturally harvested makeup brand from Sweden. It consists of a premium collection of essentials all made sustainably. MODIN has been involved in (M)ANASI 7’s entire global launch process and continues to advise the company on next steps.

MODIN has assisted (M)ANASI 7 with everything from PR and brand related strategy, global media relations to retail and sales consultation.

(M)ANASI 7 launched exclusively with Content Beauty in UK. 

For the global launch MODIN scheduled desk side interviews with key UK media that felt like the right fit for the brand. Each meeting with the media was an exclusive and intimate brand presentation by founder Susanne Manasi.

The reception of (M)ANASI 7’s sustainable beauty products has exceeded expectation both in Sweden and internationally.