Elevator Music is a collaborative project by BYREDO’s founder Ben Gorham and Off-White’s Virgil Abloh. The capsule collection consists of fragrance, denim, t-shirts and bags.

MODIN, together with BYREDO  and the company’s other international PR agencies, launched Elevator Music during Paris Fashion Week in March 2018. The launch strategy included a collection presentation, interviews with key media, a cocktail event and a VIP dinner. 

Prior to the launch, MODIN successfully pitched interviews with the top media in the Nordic countries. The goal was to place features highlighting Elevator Music and BYREDO as an international premium fashion brand in high-profile media outlets. 

MODIN’s diligent pitching and media strategy resulted in key placements in top magazines such as KING Magazine, STYLEBY, Plaza Kvinna, Rodeo, Scandinavian Man and Dagens Industri.