CASE: BANG & OLUFSEN AND B&O PLAY

World-renowned Bang & Olufsen and sister company B&O Play are known for design excellence, craftsmanship and product innovation. MODIN was chosen over other more technology-focused agencies for their strength in representing lifestyle brands.

In order to launch their new multiform speaker system, MODIN executed an event together with Danish interior stylist Pernille Vest. The event venue included art installations with pieces from the new collection “harmonies” and guests were introduced to a full sound experience from the products. The event’s format, food, and set design were highly appreciated by the danes, and the event held in Stockholm now stands as bench mark and reference for B&O’s other PR agencies around world. 

MODIN’s exciting and strategic program has increased awareness among new target groups and quickly resulted in key media placements.